There was a geography of the global enterprise that was drawn by the capital — the headquarters where the money was, the factories where the cost was low and the markets where the demand was. The map was the capital’s map, and the map was the enterprise’s shape.
That map is being redrawn by the talent. The enterprise is locating where the talent is — the engineers, the researchers, the makers and the managers who can build what the future needs. The talent is the resource that is moving, gathering and deciding the new geography of the global economy.
The capital’s map
The old map was drawn by the capital, and the map was the location.
The headquarters sat where the money was raised, the factories where the cost was lowest and the markets where the demand was greatest. The capital’s map was the enterprise’s shape, and the shape was the location. The capital could be moved by the money, and the moving was the enterprise’s freedom. The old map was the capital’s, and the capital was the deciding.
This is why the old map matters: it is the history, and the history is the foundation.
The rise of the talent map
The new map is drawn by the talent, and the map is the concentration.
The enterprise is locating where the talent is — the city with the engineers, the region with the researchers, the place with the makers and the cluster with the capability. The talent’s map is the concentration, and the concentration is the location. The talent gathers in the places that attract it, and the gathering is the magnet. The new map is the talent’s, and the talent is the deciding.
This is why the talent map matters: it is the new location, and the location is the concentration.
The movement of the talent
The talent moves, and the moving is the map’s changing.
The skilled move where the opportunity is — the higher wage, the better work, the stronger cluster. The movement is the map’s changing, and the changing is the geography’s redraw. The places that attract the talent grow, and the places that lose it decline. The talent’s movement is the global economy’s current, and the current is the map’s reshaping.
This is why the movement matters: it is the changing, and the changing is the reshaping.
The competition for the talent
The enterprise competes for the talent, and the competition is the new rivalry.
The talent that is scarce is the talent that is fought for — the salary raised, the conditions improved and the location offered. The competition is the new rivalry, and the rivalry is the enterprise’s cost and advantage. The enterprise that wins the talent wins the capability; the enterprise that loses the talent loses the future. The competition for the talent is the enterprise’s defining contest.
This is why the competition matters: it is the rivalry, and the rivalry is the defining.
The location of the future
The talent decides the location of the future, and the deciding is the geography.
The place with the talent is the place where the future is built — the research, the product and the industry located where the people can build them. The talent decides the geography of the future economy, and the deciding is the location. The places that hold the talent hold the future, and the holding is the advantage. The talent is the future’s map.
This is why the location matters: it is the future, and the future is the talent’s deciding.
The building of the talent
The talent is built, and the building is the long investment.
The talent is built by the education, the training and the experience — the years that form the engineer, the researcher and the maker. The building is the long investment, and the investment is the places’ and the enterprises’ work. The places that invest in the education are the places that build the talent, and the built is the advantage. The talent is the built, and the built is the long.
This is why the building matters: it is the long investment, and the investment is the advantage.
The honest conclusion
The global enterprise’s new talent map is the geography of the future, and the geography is the talent’s deciding.
The capital’s map, the rise of the talent map, the movement, the competition, the location and the building — the enterprise is locating where the talent is, and the talent is the resource that decides the new geography.
The capital was the old deciding, and the talent is the new. The skilled are moving, gathering and building the places that can hold them, and the holding is the future’s advantage. The enterprise that competes for the talent and builds it is the enterprise that owns the future’s location. The talent map is the global economy’s new shape, and the shape is drawn by the people who can build what the future needs.